Camelia Shiseido
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NEW BENEFIANCE
The new anti-aging skincare
ANTI-WRINKLE. SKIN PLUMPING. SMOOTHING

DO YOU FEEL YOUR SKINCARE IS LOOSING ITS EFFICACY OVERTIME?

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NEW Wrinkle Smoothing Cream

Visibly correct wrinkles in just 2 weeks*
Reveal plumper, smoother, youthful-looking skinwith the ReNeura Technology+TM

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RENEURA
TECHNOLOGY +TM
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KOMBU-BOUNCE
COMPLEX

*clinical test on 31 volunteers

Kombu-BOUNCE COMPLEX
Kombu-BOUNCE COMPLEX
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PROTECT WITH NEW PLANT COMPLEX

Composed of a rare form of Japanese algae, famous for its resilience and plumpness, targets the wrinkle formation mechanism for a visibly youthful-looking skin.

PROTECT WITH NEW PLANT COMPLEX

Composed of a rare form of Japanese algae, famous for its resilience and plumpness, targets the wrinkle formation mechanism for a visibly youthful-looking skin.

Shiseido creates a breakthrough technology inspired by Neuroscience to boost skin’s responsiveness: RENEURA TECHNOLOGY +TM

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Ashitaba
extract

Help to protect energy cells from damages and maintains its level of energy* (*in vitro test)

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Ashitaba
extract

Help to protect energy cells from damages and maintains its level of energy* (*in vitro test)

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Active Response Powder

Boosts skin’s sensory receptors to promote detection of information

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NEW
Natsumeextract

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Blocks signals that affect the responsiveness of skin’s sensory receptors

NEW
Natsumeextract

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Blocks signals that affect the responsiveness of skin’s sensory receptors

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Active Response Powder

Boosts skin’s sensory receptors to promote detection of information

A new eye-catching jar

This new delicate pink gold lacquered jar instantly draws the eye. This glass sphere comes in 16 different versions designed after the principles of Japanese Wabi-sabi.

A sensorial texture

Wrinkle Smoothing Cream has a lightweight, supple texture that smoothes the skin on application.

A smoothing fragrance

At the heart of this green, floral fragrance, formulated in accordance with the aromachology principles cherished by Shiseido, sweet orange helps to calm the effects of stress.

SHISEIDO ANSWERS TO ALL
YOUR SKIN NEEDS WITH 3 NEW TEXTURES

For all skin types

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Wrinkle Smoothing Cream

A silky, smooth anti-wrinkle cream that makes skin more responsive to the anti-aging benefits of your skincare for a youthful-looking skin.

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For dry skin

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Wrinkle Smoothing Cream Enriched

A rich, velvety anti-wrinkle cream that makes skin more responsive to the anti-aging benefits of your skincare for a youthful-looking skin.

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With UV protection for all skin types

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Wrinkle Smoothing Day Cream SPF25

A silky, smooth anti-wrinkle day cream that makes skin more responsive to the anti-aging benefits of your skincare. It captures a youthful, radiant look while protecting the skin against external aggressors.

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NEW BENEFIANCE WITH SCIENTIFIC COMMUNICATION MANAGER OF SHISEIDO,
NATHALIE BROUSSARD

Nathalie Broussard

Why do skincare products seem less and less effective over time?
With stress and the passing time, sensory receptors become less and less sensitive and no longer detect certain stimuli, whether they are negative or positive, such as the application of a skincare product. Consequently, we get the impression that the skin reacts less well, that it no longer triggers the cellular activation and regeneration processes necessary for the proper use of the active ingredients. To fully benefit from the properties of skincare products, the skin must therefore perceive them at the moment of application and be able to transmit nerve signals efficiently.

How does neuroscience help boost the effectiveness of skincare?
The skin and the nervous system come from the same lineage of stem cells and are intricately linked from the embryonic stage. The skin is one of the organs containing the most sensory receptors. These receptors detect information and transmit it to the brain via the nerve fibers. Studies demonstrated that the stimulation of cutaneous sensory receptors induces biological actions, such as accelerated microcirculation and increased cell renewal. These two phenomena result in stimulated cellular activity and a better provision of nutrients. As a result, skin regeneration and assimilation of cosmetic skincare products are improved.

What is the feature of the ReNeura Technology+TM?
By stimulating skin receptivity, ReNeura Technology+TM helps to boost and preserve skin responsiveness. The skin becomes more receptive to applied skincare and assimilates more the anti-ageing active ingredients resulting in better perceived efficacy.

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